The GPT 3 text machine learning network had received a lot of press when it was unveiled, but I am surprised how quickly it is being commercialized.
The article covers the concerns well enough (propagation of bias and lack of constraints on output without humans supervision) but I suspect the biggest real world impact we will in the short run is in the search space. With the ease at which low-effort pages will be able to be fired off by those looking for a little SEO juice, search engines may be far less effective in the near future without careful tuning.
Then again, farms of low paid content creators have been at work for a long time, perhaps the algorithms are prepared?